Wednesday, September 9, 2009

Agent Provocateur just wants to have fun

Last season, Agent Provocateur co-founder Joe Corré described the brand's aesthetic as "a superhero costume to wear under your clothes", and while he vaguely touched upon its idea of alternate personas last year with witch and pirate-themed lingerie, this fall we can really see what he means.

With a cult following and stores scattered all over the globe, it comes as no surprise that Agent Provocateur is one of the most popular designer lingerie brands in the world. For all their success, it's incredibly delightful to see them milk it the way they do in 2009/2010's introductory collection "The New World Order", each range actually the costume of a powerful superhero (i.e. Crystalina, shown at left) created for the AP universe. The photography is absolutely stunning-- by far the most impressive campaign I've seen them do yet-- and each "superhero" has her own video showing off her talents, not to mention her gorgeous lingerie. You wonder how much the campaign cost, but you know Corré doesn't care. He's having a blast, and "New World Order" shows it.

Check out the dazzling new collection here.


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