Monday, June 8, 2009

Hellz Bellz gets me

After the ugly demise of Missbehave, it would be very easy for me to say that I've outgrown streetwear, and with the absence of the magazine that turned me onto it in the first place, I thought I had. However, I'm finding it hard as ever to turn away from always stunning Hellz Bellz-- a brand I've always felt was made for the girl who never thought she could pull off streetwear (i.e., me)-- especially with new pieces like the one below that are pretty much shouting directly at me (I mean, come ON, it's from a collection called "Lolita").
Recognize that picture/caption? It's from last summer's gorgeously anarchist bridal campaign for Agent Provocateur, and what with its explosive politics, Hellz Bellz's drawing inspiration from it makes sense. It's an inspired choice, which I not only say because of my strong love for both brands, but because of how much it works. Brands like Hellz Bellz pride themselves on having an aesthetic that is, in the words of Married to the MOB's Leah McSweeney, "tough and sexy at the same time", and the "Let Them Eat Kate" campaign (the video for which can be seen below) was definitely that.

Needless to say, I'm totally sold. Get the shirt here and Kate's bra right here.



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